Technogym Bench - Ludovica Messina
Caleidoscopio
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Symbols of hope, freedom, and energy intertwine in a tangible metaphor of sports
Ludovica Messina
Born in Rome in 1997, after completing her classical diploma, she dedicated herself to deepening her passion for scenography. Recently she trained as a digital designer for immersive experiences. Her curiosity leads her to experiment in new directions in search of an ever-evolving artistic identity.
In this project, sport emerges as a catalyst for positive transformation. The key elements represented on the Technogym Bench bear immediate symbolism: the pervasive green pays homage to nature and symbolizes hope; the figures, with their fluid movement, convey a sense of freedom accentuated by the leaves stirred by the wind; the precious golden filament represents the energy that fuels the bodies.
Design to Move
A special exhibition held at Technogym Milano during 2024 Design Week, Design to Move explores the unique and profound connection between design and wellness, style and functionality, emotional and tangible. The exclusive Technogym Bench collection, beyond its functional use, serves as an artistic expression and a symbol of social responsibility. After being showcased at Milan Design Week, the creations will be auctioned off in collaboration with Sotheby's and sold on technogym.com. All profits will be donated to UNICEF*.
*UNICEF does not endorse any company, brand, product or service.