1 апреля 2025 г.
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GOfit lands in Italy: Turin marks the first stage of a nationwide expansion exclusively with Technogym
GOfit debuts in Italy with an expansion plan exclusively with Technogym to offer innovative and customised fitness.
GOfit, the leading group in the fitness club sector in Spain, announces its entry into the Italian market with the opening of its first club in Turin, followed by new openings in Milan, Bologna and other Italian cities. This ambitious expansion plan confirms GOfit’s desire to bring its innovative wellness model to Italy.
Starting with the successful model tried and tested in Spain, where GOfit has been using Technogym Ecosystem for years, the group will also be launching a close exclusive collaboration in Italy with Technogym, the Italian company that is a global benchmark in the fitness, sport and health sector. Technogym will provide all GOfit clubs with its connected ecosystem that includes the latest-generation equipment with a complete family feeling, cutting-edge technology based on artificial intelligence to guarantee end customers training experiences that are effective, engaging and tailor-made to suit their needs and individual goals.
Starting with the successful model tried and tested in Spain, where GOfit has been using Technogym Ecosystem for years, the group will also be launching a close exclusive collaboration in Italy with Technogym, the Italian company that is a global benchmark in the fitness, sport and health sector. Technogym will provide all GOfit clubs with its connected ecosystem that includes the latest-generation equipment with a complete family feeling, cutting-edge technology based on artificial intelligence to guarantee end customers training experiences that are effective, engaging and tailor-made to suit their needs and individual goals.
In particular, GOfit clubs will boast a complete Technogym wall-to-wall experience, with Technogym Checkup, the new solution that lets every user test their physical and cognitive parameters before prescribing tailor-made programmes based on artificial intelligence; Biocircuit, the AI-based cardio and strength circuit that adapts automatically to the build and workload of every individual user; and Mywellness Enterprise, which integrates all Technogym Ecosystem services, from equipment access to programme supply and tracking.
“For us, Italy represents a strategic market, with a growing focus on health and wellness. Our objective is to offer a complete fitness experience, based on a scientific approach and innovative programmes. The partnership with Technogym allows us to guarantee the best possible quality, design and innovation in our clubs”, said Mario Barbosa, CEO of GOfit.
“For us, Italy represents a strategic market, with a growing focus on health and wellness. Our objective is to offer a complete fitness experience, based on a scientific approach and innovative programmes. The partnership with Technogym allows us to guarantee the best possible quality, design and innovation in our clubs”, said Mario Barbosa, CEO of GOfit.
Nerio Alessandri, Founder and President of Technogym, has also expressed enthusiasm for the partnership: “We're proud to continue our collaboration with GOfit in Italy after many successful years in Spain. GOfit’s arrival in our country will stimulate the entire sector, fostering growth and an increase in professionalism and quality in the fitness and wellness world”.
GOfit stands out thanks to its approach based on scientific evidence, with training programmes designed to improve users’ quality of life. Thanks to cutting-edge facilities, highly-qualified instructors and an inclusive atmosphere, the company has revolutionised the concept of fitness in Spain and is now getting ready to bring this winning model to Italy.
The opening of the first club in Turin, inside the completely renovated former Mercato dei Fiori, is planned for late summer, marking the start of an expansion that will take the GOfit brand across the peninsula. Milan, Bologna and other Italian cities will be the next stages in this growth.
GOfit stands out thanks to its approach based on scientific evidence, with training programmes designed to improve users’ quality of life. Thanks to cutting-edge facilities, highly-qualified instructors and an inclusive atmosphere, the company has revolutionised the concept of fitness in Spain and is now getting ready to bring this winning model to Italy.
The opening of the first club in Turin, inside the completely renovated former Mercato dei Fiori, is planned for late summer, marking the start of an expansion that will take the GOfit brand across the peninsula. Milan, Bologna and other Italian cities will be the next stages in this growth.