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Biocircuit boosts membership and revenues at Norway’s Spenst Trysil club
Biocircuit by Technogym has become a central part of the proposition of Norway's Spenst Trysil club. Since its inception, the circuit has created faster progression among new members, as well as a shorter path from introduction to membership subscription.
Since implementing Biocircuit in summer 2023, the Norwegian Spenst Trysil club has attracted a number of new members and a monthly revenue growth of 25%. Today, 70% of the centre's members have signed up to the Biocircuit circle.
CUSTOMISATION SPEEDS UP RESULTS AND ENGAGEMENT
Biocircuit's ability to customise the user's training experience has made it an effective tool in the start-up phase and as an introduction to training. From initial setup, the machines will automatically adjust seat height, resistance and ROM (range of motion) for the user. This gives personal trainers the opportunity to tailor programmes to each member's physical conditions and needs.
Members at Spenst Trysil have experienced faster increases in strength and mobility, where the results are traceable and taken into account in future programmes. Biocircuit thus not only adapts to current power and strength, but will also accelerate the programmes in an effective way. Guided exercises have created a safer training environment for new members, while also resulting in several operational benefits.
The circuit consists of a combination of strength and cardio equipment, and the circuit training method includes timed intervals of 3.15 minutes for cardio, 45 seconds for strength and a total duration of 30 minutes. The programmes offer effective, challenging and varied workouts. Through Biofeedback, the member can easily measure and compare results from session to session.
Members at Spenst Trysil have experienced faster increases in strength and mobility, where the results are traceable and taken into account in future programmes. Biocircuit thus not only adapts to current power and strength, but will also accelerate the programmes in an effective way. Guided exercises have created a safer training environment for new members, while also resulting in several operational benefits.
The circuit consists of a combination of strength and cardio equipment, and the circuit training method includes timed intervals of 3.15 minutes for cardio, 45 seconds for strength and a total duration of 30 minutes. The programmes offer effective, challenging and varied workouts. Through Biofeedback, the member can easily measure and compare results from session to session.
Follow-up of results and progression is done by users logging into the Technogym App (Mywellness CRM on the operator's side). This provides a clear picture of results per session and the member's overall progression. Mywellness CRM and Technogym App are digital solutions that give members and personal trainers deeper insight into the performance of each exercise, creating a comprehensive picture of development over time.
The short duration of the programmes and clear feedback have been essential in creating training motivation, and the circuit is now used especially by beginners with less training experience. Biocircuit has not only served as a tool in the centre's introduction, but also as a natural way to become a paying member. Not only does Biocircuit ensure a safe and effective start, it also contributes to a sense of mastery and a positive experience of activity and a desire to continue exercising.
The successful implementation of Biocircuit is not only linked to the circuit's technological features, but first and foremost the ability to create a meaningful training experience for members," says Oddvar Knutsen, general manager at Spenst Trysil.
"Faster progression and results have led to members' efforts being perceived as meaningful. Biofeedback makes it easier for us to identify potential for improvement, and forms a natural way forward for our members. The focus on progression and individual customisation has meant that Biocircuit today functions as both a training and guidance tool in one and the same solution.
The short duration of the programmes and clear feedback have been essential in creating training motivation, and the circuit is now used especially by beginners with less training experience. Biocircuit has not only served as a tool in the centre's introduction, but also as a natural way to become a paying member. Not only does Biocircuit ensure a safe and effective start, it also contributes to a sense of mastery and a positive experience of activity and a desire to continue exercising.
The successful implementation of Biocircuit is not only linked to the circuit's technological features, but first and foremost the ability to create a meaningful training experience for members," says Oddvar Knutsen, general manager at Spenst Trysil.
"Faster progression and results have led to members' efforts being perceived as meaningful. Biofeedback makes it easier for us to identify potential for improvement, and forms a natural way forward for our members. The focus on progression and individual customisation has meant that Biocircuit today functions as both a training and guidance tool in one and the same solution.
СКАЧАЙТЕ TECHNOGYM APP
Присоединяйтесь к сообществу Technogym и получите эксклюзивный доступ к индивидуальным планам тренировок, квалифицированному коучингу и более 1,000 тренировочным cессиям по запросу. Отслеживайте свой прогресс, общайтесь с друзьями и поддерживайте мотивацию, получая отзывы и участвуя в соревнованиях в режиме реального времени.