15 декабря 2025 г.
Business insights
Hotels
Apartment complexes
Workplace wellness
The Social Hub Rome and Florence Belfiore
An open social gym for an active community.
The new locations of The Social Hub hotels in Rome and Florence Belfiore redefine the concept of hybrid hospitality: spaces to learn, stay, work & play with 360° Wellness at the heart of the project. As a core experience are the gyms, designed to deliver high-quality training thanks to Technogym solutions.
Each hub features a gym equipped with the Excite line, ideal for cardio training with cutting-edge equipment, dedicated content, and Italian design. Thanks to integration with the Technogym Ecosystem, users can access their personalized programs, track progress, and enjoy an immersive digital experience complete with on-demand content and interactive challenges.
Each hub features a gym equipped with the Excite line, ideal for cardio training with cutting-edge equipment, dedicated content, and Italian design. Thanks to integration with the Technogym Ecosystem, users can access their personalized programs, track progress, and enjoy an immersive digital experience complete with on-demand content and interactive challenges.
The Pure Strength line enables plate-loaded strength training: equipment that combines advanced biomechanics and Italian design to ensure natural movement, safety, and performance. Functional training areas are designed for versatility and dynamism. The star is Universe: a complete module that brings together strength, mobility, and digital engagement through Technogym Visio in one solution.
In these two locations, The Social Hub’s new community offering takes shape, offering access to a diverse community and numerous benefits: flexible workspaces, community building events, and an environment designed to foster connections and ideas. Among the perks is the opportunity to train in the on-site gym, integrating wellness and networking into a single experience. The added value comes from digital solutions: every guest can personalize their train ing journey, receive real-time feedback, and join community events. Training thus becomes not only effective but also social and engaging. With these gyms, The Social Hub Rome and Florence Belfiore confirm themselves as places where technology, design, and wellness come together to deliver a unique experience.
